Fifteen minutes. One founder. Your numbers, run through the cohort cost model.

You bring three numbers: headcount, voluntary attrition rate, median salary. We bring the cohort cost model, the methodology documentation, and the dimension-by-dimension benchmarks from the eleven mid-market companies in the Q1 2026 cohort.

In fifteen minutes the conversation produces a number, a paragraph, and a recommendation. The number is your annual silent-degradation exposure across six cost layers. The paragraph names which layers are most exposed and why. The recommendation is what we would do first if it were our company — typically a 60-day evaluation across two or three teams.

What it is not: a product demo, a pricing pitch, a slide deck. The pricing structure is published openly at cloverera.com/pricing. The product mechanics are documented at cloverera.com/how-it-works. Neither requires a conversation. The Cohort Conversation exists because the cohort cost model produces a more useful number when run against your actual data than against a generic mid-market company.

The Cohort Conversation is designed for senior leaders who have already absorbed the structural argument and want to know what their specific exposure looks like before deciding on a pilot. Most of the people who book a conversation have already taken the Manager Gap Index and have a score they want to put in cohort context.

If you have not yet taken the MGI, the conversation still works but produces a less precise number. The MGI score gives us your manager-team perception gap; without it, we use the cohort median gap (70 percent) as the modelling assumption.

If you are evaluating Clover ERA against another platform, the conversation is also useful. The cohort cost model is published; you can take the methodology to any platform's evaluation and the numbers should be comparable.

After the call you receive a short written summary with the cost number, the layer breakdown, and the recommended pilot scope (typically 2–3 teams, 60 days, the 5 Teams tier at $1,042/month). You decide whether to evaluate the platform, walk away, or revisit later. We do not run sales sequences against people who have taken the conversation; we do not have a sales team that would.

If you decide to evaluate, the next step is the 21-day free trial on whichever tier matches the recommended pilot scope. The trial includes the full platform — the daily check-in, the bi-weekly reports, the Action Hub, and the methodology library.