Internal Sales Resources & Platform Overview
For Partners: Register and protect your prospects. Track deals through the pipeline and secure your commission on closed opportunities.
You're not just reselling software. You're transforming how your clients' organizations engage their people. Here's what that means for your practice and your revenue.
Earn 20% of every subscription payment as long as your client stays active. Predictable, growing income.
15% commission on all expansion deals (additional managers, new departments). Rewarding growth you help drive.
Scenario: You close a client with 10 managers at $295/month per manager = $2,950/month subscription
โจ Close 5 clients like this = $38,940 in Year 1 alone
The platform gives you real-time insights into your clients' engagement challenges. You guide strategy, not just sell software.
First insights within 7 days. Managers take action in week one. Your clients thank you, not question the investment.
Start with 3 managers. They see results, tell peers. Department adopts platform. You earn expansion commissions without heavy lifting.
Your revenue opportunity
Who to pursue
15 positioning cards
Copy-paste responses
Situational scripts
Copy & send
Never miss steps
Battle cards
Calculator & metrics
Sales resources
Key stats
Proven call scripts
Platform demos
Links & support
Not every organization is the right fit. Focus your energy on prospects who will see massive value and become long-term clients.
These questions quickly reveal if you're talking to a qualified prospect. Listen for pain, urgency, and decision-making authority.
What you're listening for: Do they have anything? If it's just annual surveys, that's a gap. If it's "nothing," that's pain.
Good answer: "Honestly, they don't. We do an annual survey, but managers don't get team-specific insights."
What you're listening for: Are they surprised by turnover? That's our predictive analytics solving a real problem.
Good answer: "No, it's always a shock. We had our top engineer quit last month with zero warning."
What you're listening for: Do they know the cost? If yes, they understand ROI. If no, you get to educate them (1.5x salary).
Good answer: "I've heard it's around $100K per person, but honestly, I'm not sure of the exact number."
What you're listening for: This reveals their pain. If they say "knowing what their team is thinking" or "preventing burnout," you're golden.
Good answer: "The ability to know when someone is struggling before they quit or burn out."
What you're listening for: Timeline and urgency. "Immediately" or "Within 30 days" = qualified. "Maybe next year" = nurture, don't chase.
Good answer: "If we see the value in a pilot, we could roll it out within the month."
๐ก Pro Tip: If you get 4-5 "good answers" to these questions, you're talking to a qualified prospect. Move to demo immediately. If you get 0-2 good answers, politely nurture for later or disqualify.
Clover ERA is an AI-powered employee engagement platform that uses neuroscience and predictive analytics to help organizations reduce burnout, prevent turnover, and improve employee wellbeing in real-time.
15 positioning cards to master every sales conversation. Use these to address specific objections, explain our category, and close deals faster.
Managers control 70% of employee engagement. They get 0% of the tools.
Annual surveys give HR data. Managers get nothing they can act on today. That's why engagement initiatives fail.
Not another survey tool for HR. Clover ERA is a new category: platforms that put engagement command centers directly in managers' hands.
Your managers already know their teams are struggling. We give them what they need to fix it.
We're seeing uptake from 150-person tech companies and Fortune 500 departments alike. What they have in common: managers leading 10-20 person teams who need better tools.
Your IT department with 200 people has the same challenge as a standalone company with 200 people. Real managers. Real teams. Real turnover problems. Start where the pain is. Three managers. One department. Expand from there.
One simple question each morning. "Did you feel heard today?" or "Do you have what you need to succeed?"
Employees tap their answer. Anonymous. Takes less time than reading this card. No 40-question surveys creating fatigue and fake responses.
See your team's engagement across six dimensions. Real-time. Not company averages from six months ago.
When communication scores drop, you know Tuesday morning. The platform tells you exactly which worksheet to use. You fix it before anyone starts browsing LinkedIn.
Each manager dashboard costs $3,540 annually. Preventing one resignation saves $150,000 in recruiting, training, and lost productivity.
Your managers just need to keep one person from quitting to deliver 50x return. Most prevent two or three.
Traditional surveys measure engagement once or twice a year. You learn about problems from March when it's already September.
Daily reflections give you 365 chances to catch issues early. Turnover doesn't happen in a day. Neither does fixing it.
Send managers to leadership training and they come back inspired. Then they have no tools to act on what they learned.
We give them both. The CLOVER framework teaches what drives engagement. The platform gives them daily data showing where their specific team needs help.
Week 1: Implementation and onboarding
Week 2: First engagement patterns visible
Week 3: Managers take first interventions
Week 4: Measurable improvement in targeted areas
Most platforms take six months to show value. You don't have six months.
29% average turnover reduction. 23% burnout decrease. $4.2M average annual savings per client.
100% of beta clients continued after their trial. They saw the numbers. Their managers felt the difference.
The CLOVER Framework tracks six factors proven to affect brain chemistry: Communication, Learning, Opportunities, Vulnerability, Enablement, Reflection.
Each one maps to specific neurotransmitters. But you don't need a PhD. You just need to know which worksheet fixes low scores in each category.
Typical customer starts with three progressive managers. They see results. They tell peers. You add five more managers the next month without a formal expansion sale.
This isn't top-down rollout. It's managers helping managers because the tool actually works for them.
Culture Amp gives your HR team company-wide trends and benchmarks. Keep using it.
Clover ERA gives Manager Sarah specific insights about her 12-person team and tells her what to do Wednesday afternoon. Different tools, different jobs.
Before: Managers hope their team is engaged. Annual survey confirms they were wrong six months ago.
After: Managers know exactly which team members need attention, which CLOVER categories are struggling, and which specific actions to take today.
This is what giving managers tools instead of just training looks like.
Upload your roster. Map teams to managers. Set reflection frequency. Done.
Managers get a 15-minute dashboard walkthrough. Employees get a welcome email. First reflections go out next morning. No six-month implementation. No change management consultants. You're live by next week.
Handle the most common objections with confidence. Click any objection to expand and see what not to say, what to say, and why it works.
Validate their concern first. "I understand" or "That makes sense" disarms resistance.
Mirror their words. If they say "talent retention," use "talent retention," not "reducing turnover."
"One of our clients said the same thing..." builds credibility and relatability.
Always close your response with a next step: demo, pilot, case study, or question.
Every prospect has different pain points. Don't use generic scriptsโuse the playbook that matches their situation. Each playbook provides a complete conversation framework from opening to close.
๐ How to use these playbooks: Click any playbook title to expand the full conversation framework. Each includes timing guidance, discovery questions, objection handling, and proven closes. Print or keep open during calls for reference.
Use when: Recent departures, hiring posts, turnover explicitly mentioned
Key angle: "If you'd had this 6 months ago, you'd still have [Name]"
Close: Start with the department that just lost peopleโthey're motivated
Use when: They mention Culture Amp, Lattice, quarterly surveys
Key angle: "Not a replacementโthe missing layer. Annual physical vs. daily Fitbit"
Close: Find department where engagement was down in last survey, pilot there
Use when: "Engagement is low," "culture needs work," researching solutions
Key angle: "Managers flying blindโshow them what dashboard reveals"
Close: Department struggling most does 30-day pilot to prove concept
Use when: VP/Director in large company, departmental budget, can't get enterprise approval
Key angle: "Division-level tool, no corporate approval needed"
Close: Competitive advantage over other divisions, ask forgiveness not permission
Use when: Tech companies with engineering resources, build vs. buy evaluation
Key angle: "$610K and 18 months vs. $35K and 1 week"
Close: 30-day trial while engineers scope requirementsโthey'll be relieved not to build
๐ก Pro Tip: For the complete detailed scripts with word-for-word openings, discovery questions, mechanism explanations, objection handling, and closes for each playbook, refer to the Clover ERA Partner Sales Playbook Guide (available in your partner resources folder) or contact partner support for the full conversation frameworks.
Proven email templates for every stage of the sales cycle. Click any template to expand and see the full content, subject line, and personalization tips.
Note: Full templates for emails 4-7 available in the Partner Sales Kit or contact partner support.
Use this checklist before, during, and after every first call to ensure you gather critical information and qualify properly.
You had a successful call if you can answer YES to these:
โ ๏ธ If you can't answer YES to all five, you need another discovery call before demoing.
When prospects mention competitors or existing tools, use these battle cards to position Clover ERA correctly. Never attack competitorsโshow how we complement or serve a different purpose.
They do: Weekly check-ins, OKRs, 1-on-1s (performance management)
We do: Anonymous team engagement monitoring (team health)
Say: "15Five tells you if Sarah hit her goals. We tell you if Sarah's about to quit because team enablement is dropping."
They do: Performance reviews, 360 feedback, quarterly surveys
We do: Daily engagement monitoring with intervention frameworks
Say: "Employee has great Lattice reviews, hits all goals, then resigns. Why? Performance โ engagement."
They do: HR-driven analytics, org heat maps, AI for HR teams
We do: Manager-driven action, specific worksheets for teams
Say: "Peakon tells HR 'Engineering has low engagement.' We tell Engineering manager 'Here's worksheet L7 to run Friday.'"
Reality: Neuroscience research (6mo), CLOVER framework (4mo), 105+ worksheets (6mo), platform dev (18mo), validation (6mo)
Total: $750K-$1M + 24-30 months + unvalidated framework
Say: "During build period, you'll lose [X] more people. Do your engineers want to build engagement platforms or your product?"
Their approach: March survey shows problems, results in May, people left in April
Our approach: Manager sees scores drop Tuesday, runs intervention Friday, scores improve next week
Say: "Annual surveys answer 'How engaged were people 6 months ago?' Not useful. We answer 'Who's disengaging right now?'"
Help prospects understand their specific ROI and calculate your commission potential.
Interactive calculator showing prospects their specific ROI based on turnover rate, employee count, and average salary. Shows break-even point (usually 1-2 prevented resignations) and projected annual savings.
๐ Open ROI Calculator โShare your screen during calls or send link to prospects for self-service calculation
| Company Size | Managers | Annual Cost | Break Even | Typical Savings |
|---|---|---|---|---|
| 100 employees | 7 managers | $24,780 | 1-2 people | $280K-$420K |
| 250 employees | 17 managers | $60,180 | 2-3 people | $700K-$1.05M |
| 500 employees | 33 managers | $116,820 | 3-4 people | $1.4M-$2.1M |
*Based on $150K average replacement cost and 29% turnover reduction (beta average)
๐ก Close 5 clients averaging 10 managers each = $38,940 in Year 1 recurring revenue
Everything you need to sell effectively. Download, customize with client details, and use in your sales process.
These are designed to be printed or emailed as leave-behinds.
1-page for C-suite covering the 70% problem, how Clover ERA works, ROI snapshot, and beta results.
Use when: Meeting with CEO, CFO, or Board member
๐ฅ Download PDFFocused on turnover prevention, manager training gaps, and team health metrics.
Use when: CHRO has turnover problem but hasn't bought into neuroscience approach yet
๐ฅ Download PDFSide-by-side showing why annual surveys don't prevent turnover and what real-time monitoring does differently.
Use when: Prospect says "We already do engagement surveys"
๐ฅ Download PDFWhat managers actually do with the platform (5 minutes weekly, worksheet library, team health dashboard).
Use when: CHRO wants to know "what do managers actually have to do?"
๐ฅ Download PDFCLOVER framework explained with brain chemistry, research citations, and behavioral outcomes.
Use when: Prospect is science-minded or skeptical of "soft skills" approaches
๐ฅ Download PDFData anonymization, GDPR compliance, SOC 2 readiness, hosting details.
Use when: IT or compliance teams ask about data security
๐ฅ Download PDFProblem statement, mechanism explanation, platform walkthrough, ROI calculator, case studies, pricing. Fully customizable.
Use when: Formal presentation to executive team or committee
Condensed version focusing on the 70% problem, platform screenshots, and one powerful case study.
Use when: Quick demo calls or "show me what this is" requests
Sample slides from actual manager onboarding showing how easy it is to adopt.
Use when: Prospect worries about "manager buy-in" or training burden
Note: Organization and individual names have been changed to protect the confidentiality of sensitive business information.
150-person SaaS company reduced turnover from 23% to 8% in 6 months. Includes before/after metrics and manager quotes.
Use when: Selling to tech/SaaS companies
๐ฅ Download PDF500-person hospital system preventing nurse burnout with weekly wellness tracking and targeted interventions.
Use when: Selling to healthcare, frontline workers, high-stress environments
๐ฅ Download PDFConsulting firm with 75 managers reduced voluntary turnover by 41% while improving project delivery scores.
Use when: Selling to consulting, legal, accounting, or agency environments
๐ฅ Download PDFMulti-location retail company using Clover ERA to identify and support struggling store managers before turnover spikes.
Use when: Selling to retail, hospitality, or multi-location operations
๐ฅ Download PDFInteractive online calculator showing true cost of turnover including recruiting, onboarding, lost productivity, and knowledge loss.
Use when: Building business case with prospect's actual numbers during discovery calls
๐งฎ Open CalculatorStep-by-step guide for scoping a successful pilot: which teams, how many managers, success metrics, timeline.
Use when: Moving from demo to pilot planning
๐ฅ Download PDFStructured form for capturing discovery call insights: pain points, current tools, decision makers, timeline, budget.
Use when: Preparing for or documenting discovery calls
๐ฅ Download PDFPrintable cheat sheet with responses to 15 most common objections (price, timing, "we'll build it", etc.).
Use when: Quick reference during calls or before meetings
๐ฅ Download PDFComplete and electronically sign the Reseller Agreement online. Auto-populates with your company information and generates a signed PDF.
Use when: Ready to formalize partnership and execute agreement
โ๏ธ Complete AgreementDetailed commission tiers, payment terms, and examples. 20-25% recurring commissions based on license volume.
Use when: Understanding commission rates and calculating potential earnings
๐ฅ Download PDF10 example worksheets from the platform showing managers what interventions look like (1-on-1 guides, team retrospectives, etc.).
Use when: Demonstrating tactical value to managers or CHRO
Standard partner agreement outlining commission structure (20% recurring on initial sales, 15% on expansions), payment terms, and expectations.
Note: Review with your legal team before signing
Master Services Agreement and Terms of Service that clients sign. Helpful for understanding legal commitments and data handling.
Use when: Legal/procurement teams ask for contract review
Animated walkthrough of the 70% problem, how Clover ERA works, and results. Perfect for email outreach.
Use when: Sending initial outreach emails or LinkedIn messages
Screen recording showing actual platform navigation, manager view, team health dashboard, worksheet library.
Use when: Follow-up after initial call or for prospects who want to see it before meeting
Video interviews with beta clients (CHRO and managers) discussing results, implementation, and manager adoption.
Use when: Building credibility or addressing "has anyone actually used this?" objection
We're actively building out the Download Center. If you need any of these resources for an active deal, contact us and we'll prioritize getting it to you.
๐ง Request ResourcesKnow these numbers cold. Print this card and keep it at your desk for quick reference during calls and emails.
๐ก Pro Tip: Print this page and keep it next to your phone for calls
When a prospect asks "How much?", "What results?", or "How long to implement?", you'll have instant answers.
Understanding Clover ERA deeply gives you the edge in every sales conversation. Use this comprehensive guide to confidently position, demo, and close deals.
Six neuroscience-backed pillars that balance brain chemistry for optimal performance. Each pillar comes with proven worksheets and interventions managers can deploy immediately.
Clarity, transparency, feedback loops, psychological safety. When employees feel heard and informed, dopamine and oxytocin levels increase.
Skill development, growth opportunities, knowledge sharing. Continuous learning triggers dopamine release and reduces cortisol.
Career progression, autonomy, meaningful work. When employees see a future, serotonin and dopamine stabilize.
Trust, authenticity, emotional safety. Vulnerability-based trust increases oxytocin and reduces cortisol.
Resources, tools, support, role clarity. When employees have what they need, cortisol decreases and dopamine increases.
Recognition, celebration, introspection. Regular reflection increases serotonin and reinforces positive patterns.
Total: 105+ Actionable Worksheets โ Each recommendation links directly to proven interventions managers can implement immediately.
This is a massive selling point: Minimal disruption, maximum benefit. From contract to fully operational in under an hour per manager.
One 15-minute call with the manager and their team. That's it.
โ Team is operational and responding to questions the next morning
One 30-minute session covering everything the manager needs.
โ Manager is confident and ready to take action
Less than one hour from kickoff to fully operational.
โ Platform delivering value by end of first week
45 minutes of time investment. Compare that to weeks of training for traditional engagement platforms.
No organizational restructuring, no process overhauls, no consultant fees. Just plug in and go.
First actionable insights appear within 7 days. Managers start interventions in week one.
Each manager gets a dedicated dashboard covering their direct reports (typically 15-25 employees). This per-manager model scales naturally as organizations grow.
Covers ~45-75 employees
Covers ~150-250 employees
Covers ~375-625 employees
Help clients measure ROI and justify expansion with these metrics (all tracked automatically by the platform):
Show prospects these visuals to demonstrate platform capabilities:
Share these resources with prospects:
Mission, values & why Clover ERA
Cost of disengagement, savings
3 proven call scripts
Comprehensive platform overview
Science behind our approach
Calculate prospect savings
Engagement health check
Plans and packages
How to get started
Neuroscience methodology
Share with prospects
Refer potential partners
Direct link for partners
Use these proven scripts based on prospect type and pain points:
"Thanks for taking the time todayโI know you're busy. Real quick, have you ever felt like your teams aren't giving their all?"
"So you're seeing productivity dips, turnover creeping up, and maybe even burnout signs. Am I right?"
"Look, engagement isn't just a numberโit's your bottom line bleeding money daily. Clover ERA leverages neuroscience, giving managers daily, actionable insights to immediately drive results. Imagine cutting turnover by 20% and raising productivity by at least 15%. That's what we deliver, fast and reliably."
"Let's get a quick 60-day trial going. No risk, all rewardโsound good?"
"Hey, appreciate you jumping on this call. Let's skip straight to the truthโemployee disengagement is costing you a fortune right now. Do you know how much?"
"Exactly! High turnover, low productivity, constant firefighting. It's expensive and exhausting. You need results now, not a year from now."
"Clover ERA isn't another survey. It's an engagement operating system built on real-time neuroscienceโyour managers get actionable daily nudges, proven to supercharge performance and drastically cut turnover. We're talking real money saved, real productivity gained. You don't need another pitchโyou need a solution."
"Let's stop the bleeding nowโlet's lock in a free 60-day pilot today. Fair enough?"
"Thanks for connecting. Quick question: Do your managers feel overwhelmed, firefighting instead of leading?"
"I get itโconstant disengagement and burnout mean your leaders aren't able to coach effectively or proactively handle issues. That's tough."
"Here's the great newsโClover ERA gives your managers the precise, actionable insights they need daily, built on powerful neuroscience. It turns overwhelmed managers into proactive leaders. They'll see measurable shifts in engagement, productivity, and team culture almost immediately."
"How about we give your team a 60-day pilot and let the results do the talking? Let's empower your managers to lead againโdeal?"
Our proprietary Engagement Operating System is built on the CLOVER Frameworkโengineered to support and optimize brain chemistry for enhanced productivity, innovation, and retention.
Open, transparent dialogue that builds trust and psychological safety within teams.
Continuous growth opportunities that stimulate dopamine and drive intrinsic motivation.
Clear pathways for advancement and meaningful contribution that foster purpose.
Safe spaces for authenticity and risk-taking that enable innovation and creativity.
Resources and support that remove barriers and empower high performance.
Regular feedback loops that facilitate growth and continuous improvement.
The CLOVER Framework is grounded in neuroscience, designed to optimize key neurochemicals: dopamine (motivation), oxytocin (connection), serotonin (wellbeing), and endorphins (stress relief). By actively managing these drivers, managers create environments where teams naturally thrive.
๐ก Always use the ROI calculator to demonstrate value before discussing price. Focus on cost of turnover prevented, not cost of platform.
Quick access to essential partner tools, guidelines, and support resources.
Interactive calculator for demonstrating ROI to prospects based on their specific metrics.
Open Calculator โDetailed breakdown of commission tiers, payment terms, and expansion revenue opportunities.
Brand guidelines, approved messaging, social media templates, and co-marketing opportunities.
Real examples of successful partner deals, best practices, and lessons learned.
Monthly partner training sessions, product updates, and advanced sales workshops.
Access to partner dashboard for tracking deals, commissions, and client status.
Partner Portal โReview and sign the partner agreement to activate your account and start earning commissions.
Note: Contact us to receive your customized partner agreement
Stay updated on product releases, competitive intel, success stories, and sales tips.
Questions about closing a deal?
๐ง Email: contact@cloverera.com
๐ Phone: (212) 918-4448
๐๏ธ Schedule: Book Internal Strategy Call